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The 7 Reasons People Buy

“There are different ways of saying “It pays to advertise.” It pays, too, to have a quality product, adequate distribution, good salesmen. Advertising is just one factor in the balance mechanism that leads to a sale: product, quality, distribution, advertising and selling. Advertising is really salesmanship in print. Although capacity may be oversold, you can never oversell the product. You can always continue to sell the goodwill and the assurance of quality and service that makes buyers seek out your brand beyond all others. Paul B. Buckwalter

Today I am going to give you the 7 reason people buy anything! What I want you to do is look at your offering and ask yourself which reason would a majority of your prospects be using for your product or service. Remember every prospect will have a different reason for the same product or service.

1. Make Money

2. Save money

3. Save time

4. Save Effort

5. Improve Health

6. Increase Pleasure

7. Eliminate Pain

The key is to explain how what you are offering does one of this things. In a way the prospect can relate to in his or her life situation. Sorry so short, but it is very useful information.

Dream Big

Jose Blanco