MLMMadeEasy.org

Pitching the Dream

How do you persuade people to disrupt their lives?

Not merely by ingratiation or sincerity, and not by being famous or beautiful. You have to explain the product or service to prospects, not once or twice but three or four times, with a different twist each time. You have to show them exactly how it works and why it works, and make them follow your hands as you demonstrate the steps of the process, and then tell them precisely how it fits into their routine, and, finally sell them on the paradoxical fact that, revolutionary as the product or service is, it’s not at all hard to use or consume (Malcolm Gladwell).

Thirty years ago, the video cassette recorder came on the market, and it was a disruptive product, too: it was supposed to make it possible to tape a television show so that no one would ever again be chained to the prime-time schedule. Yet, as ubiquitous as the VCR became, it was seldom put to the purpose. That’s because the VCR was never pitched: no one ever explained the gadget to American consumers–not once or twice but three or four times–no one showed them exactly how it worked or how it would fit into their routine, and no pair of hands guided them through every step of the process. All the VCR-makers did was hand over the box with a smile and a pat on the back, tossing in an instruction manual for good measure. Any pitchman could have told you that wasn’t going to do it.

How many times have you tried to show someone the value of your product and just tossed them a instruction manual (brochure, flyer, CD), what was the outcome? I guarantee a high percentage of those potential prospects just walked away. If you really want to grow in our industry, people have to be shown the value, value, and value of your product. Remember most people have never heard of your product (antioxidant drink, video phone, etc). So remember:

• You have to explain the product or service to prospects, not once or twice but three or four times, with a different twist each time.
• You have to show them exactly how it works and why it works,
• Make them follow your hands as you demonstrate the steps of the process
• Then tell them precisely how it fits into their routine,
• Finally sell them on the paradoxical fact that, revolutionary as the product or service is, it’s not at all hard to use or consume

Jose Blanco

I got most of this information from “What the dog saw”by Malcolm Gladwell if you want to go more in-depth with the material.

People Invest In YOU, Not Your Product!

You can preach a better sermon with your life than with your lips.

Oliver Goldsmith

Who you are as a person is what people take their risk or chance with in your business.

Everyday you are making first impressions and those first impressions can be the reason you are not succeeding in your Network Marketing Business. So when we approach people we need to watch how we come across, because usually within the first 30 seconds of meeting you a potential prospect decides whether or not to listen to what you have to say. It does not matter if you have the cure for cancer, unless the person can see themselves working with you, they will not hear your message.

So how can we become someone people want to follow? Here are nine ways to change peoples perception of you!

• Speak with authority
  People follow leaders. It does not matter if you have a team of 1000 or 1 person, became a leader. Remember your time is very valuable, treat it that way. If you treat your time like its valuable, everyone else will to.
• God gave you 2 ears and 1 mouth for a reason
  Your opinion is irrelevant.  The other person is trying to convey a message to you.  Stop waiting for a pause in the conversation to inject your personal opinion.  Listen to understand, not to respond.  It’s ok to check in or repeat a thought back.  It demonstrates that you are paying attention.  Sit attentively and the other person will eventually get his/her thoughts across to you.
• Laugh:  Careful.  It’s contagious. When you yawn. Guess what?  Don’t you notice that the person next to you or talking to you lets out a yawn, too?  It’s an unexplainable fact.  The same goes for laughing.  If you are in a room full of people, or just a few, smile at first, snicker, laugh under your breath, then just let one fly!  You will be surprised at the reaction.  There will be at least one other person that will laugh with you, if not the whole room.  If they laugh at you, that’s ok, too.  At least you got them to laugh.
• Smile: A smile is a powerful weapon; you can even break ice with it. Anonymous
• Never Complain: You should always been seen as someone who is positive. My mentor told me that negative should go up, meaning that its OK if you down line complains to you, but you should never relay the same message down.
• Belief creates the actual fact. As you work on creating this character you have written for yourself earlier, you must believe that you are already there.  The actions you commit to get yourself into this character will follow.  Belief develops confidence. Leaders believe they can achieve the impossible.  Leaders allow others to be who they are, yet inspire change, through example. Leaders believe that by changing their own behavior and demonstrating success at it, they can positively change the behaviors of others. Open the book
• Allow people to come in and enjoy what you have to offer. Create positive relationships with other like-minded people.  Be open to create authentic relationships.  Kill your ego and open your heart. You will be surprised at the number of connections you make, multiplying your network.
• Stand with your head held high, young man…Slouching with your head hung over makes people believe there is something wrong with you.  Walk straight and hold your head up.  Look people in the eye when you speak to them.  This commands authority.  It will also increase your sales.

Learn how to be who you are.  Speak with authority.  Mute your speaker and listen more.  Laugh and smile more.  Believe in yourself.  Open the door to your life.  Walk in the knowing that you are great.  These are gifts you can’t buy in any department store or dealership. Give these gifts to someone you know, today.
Dream Big

Jose Blanco