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The Five People in your Home-Based Business Part II

I described the five types of people in your Home Based business earlier this week. I would like to get more in depth of the training you need to provide to each.

Retail Customer-The only training that retail customers need are basic product information, a customer care line, and how to order their product.

Whole Customer- The only training wholesale customers need are basic product information, a customer care line, and how to order their product. Honestly the only difference between a wholesale customer and retail customers is a wholesale customer is a dedicated user of your product or service. Remember these two group want nothing to do with the business side of your company. Do not pressure them about it, because if you do they will stop buying all together.

Wholesales Builders-Training for the whole builder is a little tricky because they are business builders, but on a smaller scale. Meaning that they want training, but do not want to really spend lots of time building their business. Again no matter what stage they are in, only give them the information that they want, no more. I know at times we as the leader get excited about all the tools we have and we want to share everything we have with people, but don’t. All that will happen is you will over load your new distributors.

Renegade- A renegade is really easy to identify. They are the people who want to build big, but for whatever reason they go at it alone and follow no system, they have a hard time growing

Business Builders- These are the people you should be spending 80% of your time with. They are the one you should be inviting to trainings and these people should possess every tool in your tool box. They are people who are recruiting your wholesale customers and wholesale builders.
Remember the more you know about your team, the less time you will spend with the wrong person.
Dream Big

Jose Blanco

The Five People that make up your Home-Based Business

In your business there are only five types of people in your group, each is unique and very important. How well you understand them will determine your success with each.

Retail Customer-Retail customer are people who are only interested in buying your product

Wholesale Customer-Wholesale customers are people who are members and may or may not be on a auto ship. There main interest is buying the product at wholesale price.

Wholesale Builder- Wholesale builders are people who buy wholesale, use the product, and have build a small to medium size business

Renegade-Renegades are Business builders who want to build big, but do not follow any system and in turn have a hard time growing

Business Builder-Business builders are people who build huge businesses, these are the leaders in your group

The biggest mistake we make is training everyone the same. If you have someone who is strictly a wholesale customer and that is all they want to be, then all they need to know is how to buy the product at wholesale, some product information and maybe how to sign someone up to buy wholesale. Training on how to build a business really should only be offered to Business Builders, because that is the group that wants to build a business. You can offer training to a Renegade, but you will find that they want to do their own thing, so let them.

Even though Business Builders are the leaders in your group, it is important to remember that the bulk of your volume will come from your wholesale customers and wholesale builders. So it is important that you treat these members with importance. Make sure they have everything they need, but no more. It is a mistake to give this group more information then they ask for, they are not interested in knowing what your Business Builders are interested in. I know we would love to have everyone in our group be Business Builders, but the reality is that 80% of those in our group will only be product users, the other 20% will be Wholesale Builders, Renegades, and Business Builders. So do not feel offended if certain people do not want to attend opportunity meetings or trainings.

If you want, make it a point to ask people in your group what group they fall in. If you let them identify themselves to you, then it is easy to see what kind of training they need and want. Going about it this way will help you save time and energy.

Dream Big
Jose Blanco